Green Cuisine x Team GB

To promote Birds Eye Green Cuisine's official partnership with Team GB, we brought the brand's 'Powered by Plants' proposition to life with a Manga-inspired creative platform, in a nod to the Toyko location of the 2020 Olympic Games. Using a bold art directional style, the campaign showcases Team GB athletes propelled from a plant-powered world into their kitchens, where they cook and enjoy Green Cuisine meals. The activity went live across TV, OOH and social.