Not all things are created equal

There are millions of pieces of furniture in the world. But very few like those in Heal’s. Few that rival Heal’s carefully curated collection of well-made, contemporary designer pieces. So we set out to create a campaign that shared the same design and craft values as the iconic pieces found in-store. An anamorphic headline was hand painted across a backdrop sculpture made from over 100 second-hand chairs, that took over 200 hours to create. The finished piece was photographed and showcased across OOH, print, social and digital.